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Ewuradjoa Anderson Aidoo

Ewuradjoa Anderson Aidoo

Writer covering culture, technology, creativity, and innovation. Exploring how people are shaped by and interact with the spaces and systems they live in. Driven by curiosity, metaphor, and a love for language. Based in Accra.

Articles

2 articles
Capital & Commerce

Africa's Biggest Untapped Market Might Be Female Builders

Africa may be overlooking one of its oldest and most valuable builder classes. Long before venture capital arrived, women across the continent were building markets, financing trade and creating distribution networks that powered economies. Yet today they receive less than 1% of venture funding. What if the problem isn't a lack of opportunity—but that capital has been using the wrong framework to recognise it? This article explores why Africa's biggest untapped market might have been hiding in plain sight all along.