Founders who actively participate in marketing can significantly increase engagement. Chris Walker, CEO of Pasetto, generates $10 million a year from his LinkedIn content and podcast. This primarily highlights the profound impact founder-led initiatives can have on revenue. You can tap into this too!
We, Brif Africa on X, hosted an illuminating Spaces on X (formerly Twitter), with digital marketing consultant, Jesse B. Quagraine, on founder-led marketing. Missed this? We got you! Catch up and learn the secrets that lie in this game-changing approach. You might stumble onto the missing piece you(r brand) need to clinch that top spot.
Here’s a quick recap to get you started.
Founder-led marketing, by Jesse’s definition, is a marketing approach where the founder leads the way in connecting with audiences for the brand. As he put it clearly, marketing is all about appealing to the human psyche.
Pros
- Authenticity and passion. Founders are the first people to believe in their brand. This passion is very contagious
- Brand awareness. Building a strong online presence makes it easier for your target audience to discover you(r brand)
- Credibility and trust. Putting a face to the brand authenticates it. Interactions with your audience foster rewarding connections
- Strong product knowledge and a good understanding of the target market
Tips and Tricks
- Master storytelling. People love a good story. Share yours, and what makes you stand out from the crowd
- Choose the right online networks, where your audience is on to be effective. Don't be a jack-of-all-trades in this regard.
- Build in public. Update your audience on the good, the bad, and the ugly. Sharing in real-time works the best. This cultivates genuine connections and trust in you(r brand)
- Be intentional. Engage your audience directly through Q&As, AMEs, live interactions in the comments sections, etc
Stay away from:
- Oversharing/not engaging with the community. Balance!
- Replacing your head of marketing. Collaborate!
Want to know more with relatable examples on this? Tune in to our podcast on Spotify or X
Never miss an interactive Space.
Link with us at https://linktr.ee/brif.africa to keep the conversation going on these platforms
Looking forward to seeing you there!
